تحقیقات بازار دارویی با استفاده از ChatGPT ممکن است نقص های زیادی داشته باشد اما یک دستیار تمام عیار است، در این مقاله می خواهیم یک نمونه پرامپت تحقیقات بازار که به تازگی آکادمی Open AI منتشر کرده است را با شما به اشتراک بگذاریم.
کافیست اطلاعات شرکت، مقاصد صادراتی و نام محصولی که قصد صادرات آن را دارید در پرامپت زیر جایگزین کنید (موارد bold شده را تغییر دهید) نتیجه فوق العاده است و سرنخ های خوبی در اختیار شما قرار می دهد از جمله اینکه مناسب ترین کشور از میان کشورهایی که انتخاب کرده اید کدام است؟ و بهترین استراتژی برای ورود به بازار دارویی آن کشور کدام است؟ بنابراین شما با دایره انتخاب محدودتری وارد دنیای تحقیقات بازار دارویی برای صادرات خواهید شد!
در زیر پرامپت و نتیجه آن را مشاهده کنید:
We are a pharmaceutical company with 300 employees in Iran, generating $100 million annual revenue. We are evaluating whether to expand into Afghanistan, Iraq, Tajikestan and Africa continent as our next market. We want to full invest in this expansion rather than testing the market. Our preference is to establish a strong digital presence, but we are open to setting up a local office and hiring on-the-ground staff if necessary. We want a comprehensive analysis to ensure our success. Please conduct an in-depth assessment and provide detailed strategy, considering the following for each country:
– What is the total addressable market for Lansoprazole in each country?
– What are the key consumer trends and preference in this space?
– Who are the dominant competitors (both global and local brands)?
– What legal or regulatory hurdles do we need to clear (e.g. import laws, business registration, taxation, labor laws)?
– Any other considerations you recommend?
Please think as long as needed and use all relevant data sources to provide a thorough actionable strategy. Provide a through report and a table with summary.
نتیجه (فقط بخش خلاصه آن در این نوشتار قرار گرفت):
| Country | TAM* for Lansoprazole | Consumer Trends | Key Competitors | Regulatory Hurdles | Strategic Recommendations |
| Iraq | High | Demand for generics | Indian manufacturers | 49% foreign ownership cap; 15% corporate tax | Joint venture with local partner |
| Afghanistan | Moderate | Growing need for essential medicines | Regional imports | 20% corporate tax; 10% VAT on imports | Partner with local distributors |
| Tajikistan | Moderate | Increasing demand for quality meds | Russia, India, China | 18% VAT; 5% customs duty on pharma imports | Utilize VAT exemptions; digital marketing |
| Egypt | Very High | Demand for affordable generics | Local manufacturers | Complex regulations; import restrictions | Collaborate with local firms |
| Kenya | High | Growing market for generics | Dawa Life Sciences, others | Supportive policies for foreign investment | Establish local manufacturing |
*TAM: Total Addressable Market
Actionable Strategy
1. Market Entry:
Prioritize Iraq and Kenya for initial expansion due to high TAM and supportive environments.Use joint ventures in Iraq to comply with ownership laws. In Kenya, consider establishing local manufacturing to benefit from incentives.
2. Product Strategy:
Focus on generic Lansoprazole formulations to meet market demand. Ensure compliance with local quality standards
منبع: https://academy.openai.com/home/videos/market-research-with-chatgpt-2025-04-11